The company is clearly getting serious about what it can bring to console owners.
Original streaming programming is relatively new territory, but with Netflix and Hulu making big announcements about future content, others are eager to jump aboard the bandwagon. Microsoft is no exception, and the company has hired former CBS exec Nancy Tellem – no relation to Soulja Boy Tell Em.
“We're going to reach out to a very broad range of consumers,” says Tellem. “When I first got to CBS we looked at what the core audience was and built from there, and that's just what I'm going to do again.”
Tellem’s role in the company is about more than just bringing traditional video content into the mix. She’s also in charge of interactive video programming. Microsoft hasn’t detailed just what that means as of yet.