Warner to Offer Discounted Blu-rays Beginning this Fall

Posted Mon Jul 14, 2008 at 06:00 AM PDT by Peter Bracke

Starting in September Warner Home Video will begin offering retailers a new series of multi-tier discounts on select Blu-ray catalog titles.

According to Video Business, WHV will begin to sell retailers specific Blu-ray catalog releases for as low as $11 each (after rebate), allowing them to discount the titles for consumers at a few dollars off their current suggested list price.

Warner has not issued a complete list of the titles to be made available for discounting, but some of the "deep" catalog offerings will include: 'The Shining,' 'A Clockwork Orange,' 'The Aviator,' 'The Road Warrior,' 'Enter the Dragon,' 'The Fugitive' and 'Swordfish.'

Among more recent new releases to be offered at a slimmer discount are: '300,' 'Ocean's 13,' 'The Departed,' 'I Am Legend' and 'We Are Marshall.'

The studio has not specified an exact date when the new retail pricing strategy will go into effect aside from the September window, but as always, we'll keep you posted on this story as it develops. Stay tuned.

See what people are saying about this story in our forums area, or check out other recent discussions.

Discs mentioned in this article: (Click for specs and reviews)
300 (Blu-ray)
Ocean's Thirteen (Blu-ray)
The Departed (Blu-ray)
I Am Legend (Blu-ray)
We Are Marshall (Blu-ray)
The Shining (1980) (Blu-ray)
A Clockwork Orange (Blu-ray)
The Aviator (Blu-ray)
The Road Warrior (Blu-ray)
Enter the Dragon (Blu-ray)
The Fugitive (Blu-ray)
Tags: Warner, Industry Trends, High-Def Disc Marketing (all tags)