In its first week out of the gate, consumers preferred the Blu-ray edition of '300' nearly twice as much as its HD DVD counterpart.
This news follows Warner's announcement earlier this week that the Blu-ray and HD DVD editions of '300' had shattered earlier records to become the fastest and best-selling high-def disc title yet. Warner's press release, which emphasized the studio's dual-format support, did not break out sales numbers (or ratios) for the two formats.
While the 65:35 ratio roughly matches the overall market share for both formats, HD DVD supporters had hoped that a series of supplemental features exclusive to the HD DVD edition of '300' might help the format pull out from under its next-gen rival.
There's been no official response from the HD DVD camp, but sources suggested to High-Def Digest this morning that -- like 'Casino Royale' before it -- '300' struck a particular chord with Blu-ray's PS3-dominated consumer base.