It's not a surprise when an already popular company sells a huge number of televisions on Black Friday. When they announce a forty percent increase in sales over the previous year, that's something worth paying attention to.
Only seven years after the company was created, Vizio has become a major player in the LCD market. Vizio has developed a reputation as being one of the best budget television manufacturers. In the last year though, they've made a move away from the low end and it seems to have paid off.
Vizio added a few new features to their new sets this year, including LED backlighting, even on their smaller televisions, and they've been well received by customers. Of the 280,000 televisions sold by Vizio during the week of Black Friday, 50,000 of them featured a 120Hz or 240Hz refresh rate.
Size has also played a strong role in the increased sales. While Vizio certainly did well in the sales of their more modest sets, they sported a full one thousand percent increase in sales of sets over 50”.
Soundbars also did fairly well during the week of Black Friday, though obviously not as well as HDTVs. Still, Vizio managed to sell 7,000 soundbars in a single week, which speaks highly of the potential adoption rate of the still relatively unknown technology.