Video: HD DVD Super Bowl Commercial

Posted Sun Feb 3, 2008 at 09:41 PM PST

It didn't air nationally (nor was it new), but Toshiba's much-hyped Super Bowl ad did air in several markets, and we've got the video.

Following a full week's worth of anticipation, reaction to the ad among HD DVD fans in our forums area was somewhat muted; although it had been expected to run nationally, it appears Toshiba instead made a targeted spot buy, with those in some markets seeing the ad, while others did not.

Meanwhile, HD DVD fans who were lucky enough to see it were disappointed to see that it wasn't a new ad, but rather a re-badged version of the football-themed spot that Toshiba has been running all season long. Others defended the ad, arguing that it had met its goal of raising awareness for the format in general and for the new low price points of Toshiba's players.

To watch the ad, click the "play" button in the window below:

See what people are saying about this story in our forums area, or check out other recent discussions.

Tags: Video Clips, Toshiba, High-Def Disc Marketing (all tags)