Walmart is Shutting Down Vudu’s Adult Section

Posted Fri Feb 26, 2010 at 09:00 AM PST by Mike Attebery

We wondered if Walmart would be imposing their own censorship restrictions on their new acquisition, but we sure didn’t have to wonder for long.

You may know the world’s largest chain store best for their smiley faces, their low prices, or from People of Walmart. If you’re a music fan that lives out where other CD stores and UPS drivers dare not tread, you may know them better as the guys who decide what CDs are appropriate for your consumption. Sometimes you can find the unedited “explicit” version of your favorite album, but there are cases when only the edited version will be available.

Walmart is a big company, and they have a lot of sway. They’ve taken it upon themselves to use that influence to dictate what kind of content is appropriate for you.

As of yesterday, Walmart announced that the “After Dark” section of Vudu would be removed. Until this point, Vudu had the distinction of being the only major streaming service that carried adult material. According to a Walmart spokesman, all customers who had previously purchased movies with adult content will be fully refunded.

Walmart only announced the purchase of the service earlier this week, and the elimination of what seems like a profitable stream of revenue is a pretty big deal. Whether more changes are in the works, we have yet to see.

Source: Tech Crunch

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Tags: VUDU, Walmart, Industry Trends (all tags)