The company will only be selling directly to rental sources that agree to the delay.
The folks at Disney are joining the rest of the studios in applying a 28 day delay to rentals of their DVD and Blu-ray releases. CEO Bob Iger says that, up until now, he hasn’t seen any benefit to the delay. At this point, he says that the trend is visible.
As far as UltraViolet goes, Disney is taking a “wait and see” approach. Iger says that UltraViolet is “not as robust” and not as “consumer friendly as we had hoped. For now, Disney is sticking with its own digital locker – KeyChest.
Source: Home Media Magazine