The Comcast developed Twitter enhanced TV watching experience is expanding to new providers and stations.
Comcast has detailed plans to bring its SEEiT Twitter service to additional cable providers and networks. The social media platform integrates TV watching tools into Twitter, allowing users to watch, record, and stream programming straight from relevant tweets.
"Millions of conversations around television occur on Twitter and SEEiT can turn that conversation into action," said Jana Messerschmidt, Vice President of Business Development & Platform at Twitter. "We're excited to see the continuing growth and momentum for the SEEiT platform and to welcome more network and distributor partners on board."
Through the platform, a "SEEiT" button is added to relevant tweets about television programming. From there, users are then given advanced options to schedule recordings, set reminders, stream supported content, and even set their cable boxes to the appropriate channel for live viewing. Initially the service was only available for Comcast Xfinity subscribers and was limited to NBCUniversal stations, but now the platform is expanding to a bevy of new companies and channels. New supported providers include Time Warner Cable, Charter Communications and Cablevision's Optimum TV, while new supported channels include ABC, FOX, FX Networks, A&E, Discovery, FOX Sports 1, Hallmark Channel, National Geographic Channel and WE tv.
"When we developed SEEiT, we always intended to share it with other video distribution partners, television networks, apps and websites," said Sam Schwartz, Chief Business Development Officer, Comcast Cable. "Twitter was an ideal launch partner for us given the number of TV-related conversations happening there, and we're encouraged by the early results during our 'preview' period. These new partners will help enhance the experience by allowing more consumers to conveniently tune, record, or watch their favorite shows and movies from the places they're discovering them."