Toshiba Squashes Second-Gen HD DVD Player Rumors
Posted Fri Jul 28, 2006 at 10:45 AM PDT by
Despite continued strong consumer demand for HD DVD and high hopes from
retailers for a second-generation player to help fuel fourth quarter sales,
the electronics manufacturer is denying it will unveil any new models this year.
Some electronics retailers have said Toshiba is planning to launch a second-generation
HD DVD player as early as this October, in time for the traditionally lucrative
holiday buying season. Many early adopters hoping to upgrade their current Toshiba
HD DVD players, as well as enthusiasts waiting to jump into the format until
second-generation decks arrive, have also lit up online message forums with
expectations of a second wave of HD DVD decks by year-end.
However, Toshiba VP of marketing Jodi Sally told Video Business today that any
reports of a second-generation player in 2006 are untrue
"We have not yet announced any new models, and we are continuing to ship
significant quantities of both of our HD DVD models to retailers monthly,”
Sally said. "To date, we are very pleased with the progress and sales results."
The manufacturer's current two first-generation HD DVD players, the HD-A1 and
the HD-XA1 continue to be hot sellers. Retailers nationwide have reported
shortages of the decks at retail, with some speculating that Toshiba
may be intentionally undersaturating the market with hardware despite consumer
"The problem Toshiba is having [with inventory shortages] is a better problem
than having too much in the market and it not being able to sell,” John
Abt, owner of electronics chain ABT, said last month. "But from a consumer
standpoint, this might not be the best thing."