Amazon briefly began taking pre-orders for three new unannounced Toshiba HD DVD players early this morning, before unceremoniously pulling down the listings, and canceling all orders.
The three new players (dubbed the HD-A3, HD-A30, and the HD-A35) ranged in price from 299 to $499, and all carried a release date of October 1st 2007.
Although the fleeting Amazon listings offered few details, it is expected that Toshiba will offer full specs at the CEDIA Expo in early September.
As we reported last month, the Blu-ray camp appears to be on track to beat HD DVD to market with their own third-gen players. Samsung has announced two new Blu-ray players for this fall, with the first -- the BD-P1400 -- set to hit stores in September at a retail price of $549.
Needless to say, we'll let you know of any developments in this story as it continues to unfold. Stay tuned!