ATSC Agrees – No More Loud Commercials

Posted Fri Oct 30, 2009 at 09:00 AM PDT by

The ATSC will meet next week to approve recommended practices for commercial loudness.

We’ve all had that experience. It’s one of those lazy Sundays where you’re too lethargic to get up and pop in a Blu-ray so you end up watching Shawshank Redemption on TNT for the hundredth time. The movie finds its way to the parole hearing of Brooks, the elderly librarian who is finally set free. Unable to cope with life on the outside he tragically decides to take his own life. The last few tender notes of the score fade, and bam, you’re hit with a ShamWow! commercial twice as loud as the movie.

Thankfully, the ATSC is going to be providing guidance for television stations with a set of practices dubbed A/85. The effort was created with not only the intent of helping the consumer, but to avoid dealing with the federal regulation which is currently in the works.

The ATSC standard will not only ensure that commercials stay at the same volume as programming, but that each channel has the same volume. The ATSC will require that all programming be submitted at -24dB, plus or minus 2dB. NBC Universal states that they have already adapted to the new standards, and other broadcasters will be following in their footsteps shortly.

Source: Sports Video Group

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Tags: TV, ATSC (all tags)