Hulu Falls out of the Top 10 Streaming Websites – Still Number Three in Ads

Posted Tue Oct 30, 2012 at 09:00 AM PDT by Dick Ward

Hulu averages 51 ads per viewer, well over double the next highest competitor.

Hulu has been on a bit of a decline of late, and the streaming video site has taking one step further down, dropping off of the charts of popular streaming services. Taking Hulu's place is Amazon, which has been seeing a lot of growth in recent months.

At the very top of the streaming game is Google, thanks of course to YouTube. Following are Yahoo, AOL, VEVO and Facebook, though they don't even come close to Google's numbers. Google boasts 150 million total unique viewers in September, while the next closest brought in 57 million.

Advertising stats are where things get interesting for Hulu. The company only has a 7.5 percent reach and doesn't even make the top 10 in popularity, but the company is number three in ads. Google averages 19.2 ads per viewer while Hulu comes in at a whopping 51 ads per viewer.

Source: TechCrunch

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Tags: Streaming Video, Hulu, Industry Trends (all tags)