When several users share an account, ratings become useless - Netflix wants to do something about it.
Do you now or have you ever shared a Netflix account with someone? Even if you're only signed up for streaming and you don't have to fight over whose disc is whose, there's the problem of ratings. Just because you like something doesn't mean your roommate, wife or significant other will like it and vice versa.
Netflix knows that this is a problem for subscribers and is doing what they can to solve it. Optimally, they want to do is set up multiple profiles within each account, likely linked to Facebook accounts. This would give Netflix a simple way to identify each person and allow the service to cater to the individual ratings and recommendations of each.
It's not exactly simple though, says chief product officer Neil Hunt. "The fact that most of these user interfaces are essentially delivered in HTML, even to the smart TVs and games consoles," he says, "means that we continue to extend week by week, month by month, to deliver new features, to deliver new capabilities and we have goals and ambitions for that kind of stuff."
Source: Home Media Magazine