The NPD says that DVDs and Blu-ray discs are still the most popular way to enjoy a movie.
Despite all the talk of the digital and VOD revolution, the NPD says it's not here yet - especially when it comes to movies. In a recent survey, the NPD Group found that, just like last year, 77 percent of consumers had watched a movie on either a DVD or Blu-ray disc.
By comparison, 68 percent of people had watched a movie on TV and 49 percent went out to the theater. According to the poll, video on demand services through cable and satellite providers were only used by 21 percent.
"The value and importance of physical formats to the home video industry and to consumers is often overlooked," says NPD's Russ Crupnick. "Even though DVD sales and rentals are slowing, there is no evidence that consumers are abandoning physical discs."