It's either a brilliant move or a boneheaded decision - it's really too soon to tell.
Movies are big money. Facebook is big money. The combination of the two worked well in 'The Social Network' but surely it can go the other way, with Hollywood movies hitting the incredibly popular social networking site.
Instead of going to an external site or swinging over to your TV to rent the film on demand, you can simply find it on Facebook and rent it right there.
Obviously, this isn't meant to replace Blu-ray. The movie isn't HD and it doesn't offer any cool bonus features. It's an online rental, and at $3 it's a pretty cheap one too.
The one weird thing is that you'll be using Facebook Credits instead of proper cash to rent the film. It's 30 credits to rent, which comes out to three dollars. Of course, if you already have Facebook credits on your account (we had 20 and we have no idea why) then the rental is dirt cheap.
"Making our films available through Facebook is a natural extension of our digital distribution efforts," says Warner's President of Digital Distribution Thomas Gewecke. It gives consumers a simple, convenient way to access and enjoy our films through the world’s largest social network."
Source: Dark Knight Facebook