Posted Thu Jun 21, 2012 at 11:30 AM PDT by Dick Ward
That's a big jump over game console and connected TV users, who hover in the 60s.
The NPD Group revealed an interesting statistic today – apparently 80% of those that own connected Blu-ray players use them to access streaming content. Compare that to the 69% of connected TV users that stream and 65% of game console owners and it's a significant number indeed!
"Once primarily the domain of tech-savvy young male early adopters," says SVP Russ Crupnick, "downloading entertainment content to tablets, TVs and game consoles is now much more common among regular American moms, dads — and their kids, too."
Source: Home Media Magazine
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