Posted Tue Apr 5, 2016 at 12:00 PM PDT by Steven Cohen
The premium cable channel is now the latest network to offer a cord-cutting option.
STARZ has announced the launch of its own standalone streaming platform. The new STARZ digital retail service costs $9 per month and offers both online streaming and download support for offline viewing.
"Starz has entered the market today with an enormous value proposition for consumers. Our programing will now be more widely available to the 20 million broadband only homes of cord nevers, cord cutters and cord shavers, including Millennials and other underserved consumers who need other viable subscription service options," Starz CEO Chris Albrecht said. "With the growing consumer appetite for our highly-rated, award–winning and diverse original programing and vast library of movies, our elegant and powerful app is the first in the industry to allow download capability to watch premium content anytime, anywhere, without the need for Wi-Fi access. Showcasing the rebranded STARZ offerings we announced last month, we believe this innovative app will also help fortify the broadband business of many of our traditional distributors and be even more appealing for inclusion in future video bundles."
The STARZ standalone streaming app provides access to more than 2,400 titles each month, including STARZ original series like 'Outlander,' 'Power,' and the upcoming 'American Gods,' as well as popular movies including 'Avengers: Age of Ultron' and, later this year, 'Star Wars: The Force Awakens.' The service lets up to four users watch content simultaneously along with support for virtually unlimited downloads. STARZ is now available through the App Store for iPhone, iPad, iPod touch and Apple TV. Likewise, STARZ is also available through the Google Play Store for numerous Android supported devices.
Customers can now subscribe to the STARZ digital service in-app from their supported devices or through PCs and MACs. Likewise, current STARZ cable and satellite subscribers can also use the app by authenticating their memberships. Finally, to celebrate the new app, STARZ will be debuting the second installment premiere episode of 'Outlander' on April 7 for streaming and download in advance of its official premiere on STARZ on April 9.
Source: STARZ via BusinessWire
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