Posted Wed Dec 7, 2011 at 09:00 AM PST by Dick Ward
Samsung has ordered that Australia based Kogan stop advertising the use of Samsung panels.
It's common knowledge that manufacturers often sell parts to other brands, often buying parts in return. That's not something that companies want you to know about though, especially when those parts are going to companies more focused on value than quality.
Kogan, an Australian TV maker, recently advertised publicly that Samsung and LG components are used in its TVs, with the message that a value conscious consumer would be better off buying Kogan than the major brands. Samsung was not happy about this and issued a cease-and-desist order.
Kogan founder and CEO Ruslan Kogan, argues that there's nothing wrong with telling the consumer where you get your parts and that there's no reason to try and conceal the truth.
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