As PlayStation 3 Launch Looms, Sony Drops Price on PlayStation 2
Posted Fri Apr 21, 2006 at 10:34 AM PDT by
As Sony gears up to launch the Blu-Ray enabled PlayStation 3 game
console worldwide this fall, the company has announced it is
dropping
the price on the popular PlayStation 2, reports Home Media Retailing.
The unit, which currently retails for $199, will be lowered to $129 starting
immediately.
"While we continue to innovate and design groundbreaking new products,
we remain dedicated to our long-term vision for the PlayStation 2 platform,"
Kaz Hirai, pres and CEO of Sony America told HMR. "Now even more consumers,
as well as casual gamers, can experience what the PlayStation 2 platform has
to offer at a new value price."
The arrival Sony's much-buzzed about PSX3 console is expected to seriously impact the current high-def DVD format wars. Sales
of the PSX2 currently account for 70 percent of the gaming market, and if the
next-gen PlayStation 3 is a hit, it will see millions of Blu-Ray drives installed
in millions of homes within months. Though there is no guarantee the PSX3 may
not be delayed again from its planned November launch this year, Sony's price-dropping
of the PSX2 is a solid sign that launch plans remain on track.