A combination of paid promo ads and normal organic adds helped the PS4 dominate all Super Bowl ads.
A compressed version of Sony's PlayStation Meeting 2013 with its PS4 focus that was uploaded on February 20th, managed to edge Samsung and a host of Super Bowl commercials in YouTube's monthly leaderboards. YouTube cites that their leaderboard rankings are "determined by an algorithm that factors in paid views, organic views and view rate (how much of a video people chose to watch)," and the specific spot currently sits at over 26 million views.
Considering that this spot will likely serve as much of the internet's initial introduction to Sony's new console, Sony must be pleased to at least be getting the word out, an important factor in generating buzz that turns into sales.
While many view Sony's reveal along with the withholding of any image of the actual console hardware as the first volley in a new console war, Microsoft, busy working on their own reveal, has to be pleased that reception to a new high-end console has been mostly positive.