Mail in coupons for 3D IMAX films will come packed in with Sony and LG 3D products.
By the time this whole 3D thing is up and running, you're going to have more free Blu-rays than you'll know what to do with. The agreement between Warner Home Video, LG, and Sony means you'll be getting Blu-rays with every piece of gear you pick up.
The LG deal makes sense for consumers. Buy a BX580 or BX585 3D Blu-ray player before December 31st and get a mail-in coupon for a free copy of IMAX Under the Sea 3D . The 2D version was pretty slick, so bumping it up to 3D should be interesting.
When it comes to Sony though, you'll be getting a coupon for IMAX Deep Sea 3D with the purchase of any 3D Blu-ray player, 3D TV, and set of 3D glasses. If you buy a full Sony package, you could end up with four or five coupons for the same movie.
The reason for the choice of movies should be obvious, but as WB's Dorinda Marticorena puts it, "IMAX is simply the best in 3D and these visually stunning titles are perfect for consumers who want to take full advantage of and show off their new Blu-ray 3D home theater systems."