Sony and the Blu-ray Disc Association praised Toshiba's move to cease production and development of HD DVD hardware.
"We in the Blu-ray Disc Association are very happy that this long format war is officially over," said Andy Parsons, BDA Promotions Committee chairman. "Now the task ahead for our member companies is to promote the Blu-ray Disc format as the best way to bring premier quality high-definition content into consumers' lives."
Primary Blu-ray backer Sony issued a separate official statement:
"Overwhelming support from all the relevant industries, including Hollywood studios, consumer electronics and IT companies, retailers and video rental stores, is clear proof that consumers have chosen Blu-ray as the next-generation optical disc format. We believe that a single format will benefit both consumers and the industry and will accelerate the expansion of the market."