Sonic Solutions has just announced a program to fully support what they're calling the next big thing in home video.
Sonic Solutions launched their new "Total 3-D" initiative today, designed to make them a leader in 3-D video.
To start with, Sonic Solutions has been working to develop new 3-D disc authoring technologies. They'll be behind a lot of the Blu-rays that you see hitting shelves, in one way or another. But it's the consumer side that's really interesting.
Sonic says that the RoxioNow service (formerly CinemaNow) is primed and ready to start delivering 3-D content. It's already powering 3-D displays in storefronts, all Sonic is waiting for now is the consumer content.
There's also Video Lab 3D, which allows users to turn their 3-D content into standard DVDs for playback on compatible devices.
"Our 'Total 3D' initiative is the next step in our Hollywood-to-Home strategy," says Sonic's Mark Ely. "The expertise we gain on the professional side allows us to engineer better consumer products with higher performance and broader compatibility."
Source: Sonic Solutions