Sharp’s New LCD Technology Increases Quality, Lowers Energy Costs

Posted Fri Sep 18, 2009 at 06:00 AM PDT by Mike Attebery

Sharp has announced a new technology that will not only increase picture quality, but lower power consumption as well.

The new technology, called UV2A, uses ultraviolet radiation to precisely control the movement of the LCD’s liquid crystal molecules. Measuring only a few nanometers in diameter, Sharp’s control over these molecules means a better picture for the consumer.

This technology makes backlight blocking much more efficient, allowing incredibly deep blacks, and an estimated 5:000:1 native contrast ratio. UV2A also enables high aperture ratios which means less energy use and a more efficient display all around.

Sharp also touts a fast response time which they call ideal for 3D TVs of the future as well. They see this as not only a perfect set up for 3D HDTVs, but 2K4K displays as well.

Source: Sharp

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