Posted Tue Feb 21, 2012 at 11:00 AM PST by Dick Ward
Customer retention is now the main focus for the U.S. side of the company.
DirecTV managed to avoid losing customers this past year - most television providers weren't so lucky. The satellite TV company added 125,000 subscribers in the U.S., which doesn't live up to expectations but is certainly better than losing those folks.
Latin America is where DirecTV is going really well. They're up 590,000 subscribers as compared to the 378,000 from last year. According to Bernstein Research analyst Craig Moffett, "Latin America is now the core business."
DirecTV has increased spending in the U.S. with a focus on retaining customers. If analysts are right, we can expect to see more of that in 2012.
Source: Wall Street Journal
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