In an upcoming keynote, Samsung VP Scott Birnbaum will be discussing web connectivity, 3D technology, and the need for data that’s easier for customers to understand.
It’s easy to point out the incongruity of Samsung wanting simpler data for customers to understand. After all, they’re the guys behind the whole LED TV marketing campaign. Sure, it wasn’t confusing to people in the know, but plenty out there think that LED televisions are completely different than LCD.
Still, Birnbaum’s keynote at the CONNECTIONS conference in June will focus on clarity and simplicity. Among the stats in need of clarification according to Birnbaum are thinness, backlighting, energy consumption, contrast ratios, aspect ratios and refresh rates.
And he’s not wrong. The way dynamic contrast ratios are measured makes them virtually useless in selection. Misrepresenting backlighting is something Samsung is guilty of, and it’s a disservice to the customers and the products.
Refresh rates are increasingly confusing as well. Try explaining the difference between plasma’s 600Hz Sub-field motion, a 120Hz motion smoothing technology and an actual 120Hz refresh rate to someone who isn’t up on their television tech. It’s difficult to say the least.
Source: Parks Associates