If the partnership between Redbox and Verizon wasn’t impressive enough for you, Redbox has just made another huge announcement.
There was never any real debate over whether Redbox or Blockbuster would be the dominant rental kiosk company, but now there’s no chance of competition. Coinstar, the parent company of Redbox, has just announced that it will be acquiring NCR’s entertainment division, which includes Blockbuster Express.
In a letter sent to Blockbuster Express customers, general manager Justin Hotard said that the completion of the deal is expected in the third quarter of this year. “Until the transaction is completed,” he says, “you will continue to enjoy the convenience, choice, and value you're used to from Blockbuster Express.”
From the sound of things, currently existing Blockbuster Express kiosks will become Redbox kiosks, further cementing the video renter’s already incredible market penetration.