Posted Tue Aug 3, 2010 at 07:00 AM PDT by Dick Ward
That’s a total of 23,000 kiosks, all stocking Blu-ray discs. Finally.
For the last year or so, we've been reporting on Redbox Blu-ray availability, but there's been very little in the way of official word – it's all been speculation, rumor, and observation. Finally Redbox CEO Mitch Lowe has come out and let us know what's going on.
Redbox is making the big Blu-ray push starting today. 13,300 kiosks should have them today, with the full 23,000 all sporting Blu-ray options by this fall. "Offering Blu-ray rentals is an exciting opportunity for Redbox," says Lowe.
Selection will be a bit limited at first, since Blu-rays will have to compete with DVDs for the 630 disc space inside the machines. Among the Blu-ray launch titles are films like 'The Book of Eli,' 'Brooklyn's Finest' and 'Green Zone.'
Source: PR Newswire
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