Blu-ray Rentals Will be $1.50 Through Redbox

Posted Mon Jun 7, 2010 at 07:00 AM PDT by Dick Ward

CEO Mitch Lowe names a price and says we'll start seeing them in a few months.

Have you been paying to the Entertainment Supply Chain Academy Edge conference? Well you can't be blamed for ignoring it, supply chains generally aren't the most interesting things in the world. But when a lot of companies get together for an event, there's bound to be a cool announcement or two.

And the coolest, at least from a consumer perspective, is the Blu-ray rental price announcement from Redbox. According to Mitch Lowe, we should be able to snag Blu-rays at $1.50 a night, 50 cents more than DVDs. How slick is that?

There's still no set date for Blu-ray discs to hit Redbox kiosks; we've been given the usual "in the next few months" answer.

Source: Home Media Magazine

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Tags: Redbox (all tags)