PRIMA Cinema Brings Hollywood Premieres Home in 4:2:2, 10-bit Quality

Posted Tue Apr 2, 2013 at 09:30 AM PDT by
PRIMA Cinema

$35,000 and an approved home theater nets you a $500 day and date option.

Prima Cinema is now offering first-run theatrical films for private home theaters under a model that is as pricey as it is exclusive. As detailed by a review at Digital Trends, becoming a member of PRIMA Cinema involves having a dealer approve your home theater. Criteria includes having a serious 115" range screen and projector in place to start but also includes a limit of a twenty-five seat maximum.

After the $35,000 investment for the 2TB networked, PRIMA player, each 2D film costs $500 while 3D movies cost $600. That fee grants the user one 24 hour period to watch the film a single time. Movies are downloaded rather than streamed and can be paused, but cannot be fast forwarded or rewound.

The PRIMA player features dual power supplies, dual Ethernet, and dual output HDMI. The system is designed to work under adverse conditions, such as a power supply failure, but the dual HDMI only uses the second HDMI port for audio. Audio is delivered in multi-channel LPCM.

Due to severe levels of concern over security regarding the content, biometric identification supplied from the fingerprint from the living user is required to operate and utilize the player, and any attempt to circumvent the hardware or software will cause the player to lock and require dealer servicing. Attempting to capture the image onscreen will yield a player-specific watermark.

The player is essentially option free once set-up by the dealer. Controls are limited to selecting which movie to play. Once selected, movies download in the background, but will only begin playing once completed.

The system is capable of HFR films in 2D but not 3D. The 3D signal supplied by the player is full 1080p/24 frame 10-bit 4:2:2 stereoscopic so that neither eye lacks for resolution.

As of now, content is limited to films from Universal, Lionsgate, Focus Features, Cinedigm, and Magnolia, but PRIMA is pursuing other major studios.

After entreating readers not to overly balk at the system's exclusively priced and designed business model, the review described the playback experiences over a two week period as without stutter, glitch or hiccup. "Lived with it for almost two weeks... Then wept bitterly when it left."

Source: Digital Trends

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