New Sony President and CEO Kaz Hirai Says Sony Could be in "Serious Trouble"

Posted Tue Feb 7, 2012 at 11:00 AM PST by Dick Ward

He'll be putting plans in place to turn the company around, but he definitely understands what the short-term future will look like.

Last week, Sony announced a new president and CEO - Kaz Hirai. Though he says that the company could be in "serious trouble," Hirai has big plans to turn Sony around.

For starters, he'll be strengthening the company's core businesses - digital imaging and gaming. Next up comes the challenge of turning around the TV business. He'll be considering collaborations with other companies and pushing Crystal LED and OLED technologies forward.

Gamers will certainly be familiar with the former SCEA/SCEI president from, among other things, his E3 reveal of the PlayStation 3 which turned phrases like "five hundred and ninety-nine US dollars," "giant enemy crab," and "Ridge Racer!" into internet sensations.

Though the PS3's initial launch was a disaster, Kaz quickly turned things around and made the PlayStation 3 into a relevant console that competes head-to-head with the Xbox for sales. Here's hoping he can do that with the rest of Sony.

Source: The Verge

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Tags: PlayStation 3, Sony, Kaz Hirai (all tags)