Mobile theaters will start pulling into US cities starting next month.
James Cameron and Panasonic both really love 3D technology, and they want you to love it too. There are quite a few skeptics out there when it comes to the new format, and Panasonic and 20th Century Fox hope to win them over later this year with a new twist on an old marketing campaign.
A fleet of mobile home theater trucks will be traveling throughout the US and Europe later this year, showing off scenes from the upcoming Avatar in 3D. Each truck will be equipped with a Blu-ray player, a 103” Panasonic Viera Plasma TV, and presumably some fairly impressive sound equipment.
This will not only act as promotion for Avatar and Panasonic individually, but as a promotion for the 3D format itself. “I believe 3D is how we will experience movies, gaming and computing in the near future,” said Cameron to the Associated Press “3D is not something you watch. It's a reality you feel you could step into.”