Yeah, we don't get it either.
The folks at Hannspree have taken things to the next level in TV design by embedding their HD sets into apples and basketballs. Alright, maybe it's not the "next level" but it's definitely unique.
Hannspree's latest sets are 28 inch LCD TVs with a native 1920 x 1200 resolution and the option of a 16:9 or 16:10 aspect ratio. The plain version - the ST289MUB - is available through CircuitCity and Costco, but why would you want that when you can have a TV that's shaped like something?
We sort of understand the basketball. If you've got a kid that loves basketball and he needs a TV, it could be a pretty cool setup. The apple shaped TV is a bit more mysterious.
Maybe it's meant for teachers and worms. Perhaps it was created for the highly specialized "stuff that confuses grandparents" market - after all, there are plenty of people out there with an Apple TV on their Christmas list.