Blockbuster’s counting on their kiosks to help bring the struggling company out of the hole it’s, but the new agreement with WB puts them in the same boat as RedBox and Netflix.
Now that Blockbuster has announced that bankruptcy is a possibility, the pressure’s on to innovate, or at least replicate someone else’s good ideas. The idea they’re pushing now is the Blockbuster Express kiosk, inspired by the unrivaled success of RedBox.
So what advantage does a Blockbuster Express kiosk have to a RedBox kiosk? Up until now, they’ve had Warner Bros movies for rent on the same day they were available in stores. It’s nice to be able to rent something on the day of release, but it’s something Warner Brothers hasn’t been excited about.
So, like RedBox and Netflix, Blockbuster has signed an agreement with Warner Bros to delay the rental of DVDs four weeks in their kiosks. It’s not an unexpected move, but it does set Blockbuster Express kiosks at the same level as other non-store rental alternatives.