The new lighting technology made its debut at a sneak peek event earlier this week.
LG's latest innovation is something that they're calling Nano Lighting Technology, a tech that they say will help to redefine the LED market.
LG says that Nano Lighting Technology is a step up over even the best traditional LED screen. That's because it uses a proprietary light dispersion pattern placed over a full array of LEDs which creates even lighting across the whole screen.
According to the company, this new method of LED backlighting will create not only a brighter picture, but one that's more uniform across the whole screeen.
The first TVs to use this tech are the LW7700 and the LW9500, both of which offer localized dimming, 3D capability and an even greater range of colors. The 7700 boasts TruMotion 240Hz while the 9500 offers TruMotion 480Hz.
Additional details including pricing and availability will be made available at the Consumer Electronics Show in just a few weeks.
Source: PR Newswire