Posted Tue Jan 20, 2015 at 04:30 PM PST by Steven Cohen
The network will be promoting its "TV Everywhere" online service with free streaming access to the Super Bowl.
NBC has announced plans to provide all US customers with a free live-stream of Super Bowl XLIX content. Dubbed "Super Stream Sunday," The 11 hour coverage block will begin on February 1 at 12 PM EST and will include pre-game shows, the game itself, the halftime show, post-game material, and a new episode of 'The Blacklist.'
While current access to NBC's online streaming content usually requires authentication through a supported pay-TV provider, this special Super Bowl coverage will be available to all users in the US for free. In addition, this will mark the first year that NBC has secured rights to stream the halftime show, which will include performances from Katy Perry and Lenny Kravitz. The streaming content will be supported by its own selection of ads which will likely include some of the regular broadcast commercials as well.
NBC's "Super Stream Sunday" content will be available to US customers through NBC.com, the NBC Sports Live Extra app, and links through NFL.com and SuperBowl.com. Users can watch the streams on their computers and tablets. With that said, smartphone Super Bowl streaming rights remain exclusive to Verizon Wireless customers using the NFL Mobile app. The Super Bowl will be held at the University of Phoenix Stadium in Glendale, Arizona and will feature the Seattle Seahawks against the New England Patriots. Kickoff is scheduled for 6:30 PM EST on February 1.
Source: Variety, Reuters, Engadget
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