He'll be "lending his artistic vision and style" to the game. What that means exactly is a mystery.
Bringing non-gamers into the gaming world is always a bit of a challenge and not always the most successful partnership. Still, 2K has announced that rapper Jay-Z will be the executive producer on 'NBA 2K13.'
"We aren't content with just being the best," says 2K Sports marketing VP Jason Argent, "and we will continue to grow the NBA 2K franchise into one of today's premier entertainment experiences."
Just what Jay-Z will be contributing to the project is a bit of a mystery, and the title of executive producer can mean practically anything.