Adding a dose of content to digital copies.
Digitally delivered movies have long been a bit lacking, especially for film buffs. While video quality is getting better, DVD and Blu-ray discs have always had the advantage of extra content. Those looking for audio commentary, deleted scenes, featurettes and the like have had no choice but to go with a hard copy. A recent effort by Microsoft and UK retail giant Tesco aims to change that.
Starting this August, Tesco will be allowing customers to purchase digital copies of certain movies for playback on Windows based or Apple computers that will meet DVDs feature for feature. Additionally, extra network connected BD-Live style features such as viewing parties and auto-updating trailers will be featured in these “virtual DVD” copies.
Rob Salter, director of entertainment at Tesco spoke highly of virtual DVDs. “For the first time, consumers will be able to enjoy a DVD equivalent experience with digital movies.” He also added that he sees a bright future for the new delivery method. “This is just the beginning. In the future we expect to offer our customers innovative digital solutions that far exceed the DVD experience.”