Trion has disclosed to GamesIndustry International that the current adoption rate is double their original expectation.
“Our original forecast had us targeting a 7 percent adoption rate. We're currently at 13 percent and climbing. It's an amazing deal for gamers that know they're going to play Rift for the next year,” Jim Butler, Rift Global Brand Director.
Butler went on express the better-than-expected success of the expansion as a vindication of the subscription-based MMO model, and also explained that he is set against anything like a lifetime membership for 'Rift.'
Source: GamesIndustry International