Posted Wed Jun 5, 2019 at 06:30 AM PDT by Steven Cohen
The company's new 8K display is now available for pre-order in South Korea.
LG has announced the launch of pre-sales for its OLED88Z9 88-inch 8K OLED TV. Though official pricing has not been revealed, according to a report by Forbes, the pre-order cost will be around $29,999. The display is now rolling out to South Korea and will expand to more markets in North America and Europe in the third quarter of 2019.
"Being the first to market with the world's first and largest 8K OLED TV shows our commitment to leading the ultra-premium TV segment and delivering the ultimate viewing experience," said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. "LG was a pioneer in bringing OLED to market and we will continue to introduce state-of-art TV technologies that push the boundaries of what’s possible in home entertainment."
The OLED88Z9 features an 88-inch OLED panel with an 8K resolution (7,680 x 4,320) and over 33 million self-emitting pixels to deliver deep blacks, wide viewing angles, and infinite contrast. In addition, the display uses LG's second- generation α (Alpha) 9 Gen 2 8K intelligent processor, enabling deep learning tech for video and audio optimization, along with advanced 8K upscaling and 6-step noise reduction. Likewise, the TV also offers support for Dolby Atmos, Dolby Vision, and HDR10. HDMI 2.1 connectivity is implemented as well, offering 8K playback at 60 frames per second, an automatic low latency mode (ALLM), variable refresh rate (VRR), and enhanced audio return channel (eARC). Finally, built-in support for Google Assistant and Amazon Alexa voice control will also be included in select markets.
Beyond the new 8K TV, LG also recently launched its 2019 4K OLED TV and 4K NanoCell TV lineups in the US, led by the flagship C9 OLED TV and SM9500 NanoCell TV.
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