The new partnership seems like an incredibly smart move for both companies.
Disney wants more people to rent 3D movies and LG wants more people to buy 3D TVs. While $50 of free content may not be a huge sway for the latter, it sure can't hurt.
Anyone that buys a new LG 3D TV will be able to claim $50 of free credit good for renting 3D Disney movies, including 'Toy Story,' 'Brave,' and 'The Avengers.' It seems like a great way for Disney to get people excited about 3D rentals and a nice way for LG to show off just what a 3D TV can do.