Pioneer’s Legendary Kuro Brand Not Completely Dead

Posted Wed Jul 15, 2009 at 12:00 PM PDT by Mike Attebery

It’s only a flesh wound! A revival is “theoretically possible.”

Mike O’Mahony stated in a recent conversation with Tech Radar that the Kuro brand revival is “theoretically possible.”

That might not seem like much, but plasma enthusiasts are already speculating on the revival of Pioneer’s unmatched televisions. The Kuro line of televisions are well known for their quality of picture, and the announcement in February that they would be discontinued was in many minds the death knell of Plasma television.

Don’t get too excited though, as the return of the brand doesn’t necessarily mean the return of the TVs. As O’Mahony elaborated, "To my knowledge, there are no immediate plans to resurrect the brand. The plan for the moment is to focus on the core areas – audio is absolutely key. Maybe the Kuro brand is too ingrained in the flat-panel market – we're just not sure"

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Tags: Kuro, Plasma TVs, Industry Trends, Pioneer (all tags)