UK Makes Samsung Correct Misleading Ads

Posted Fri Sep 4, 2009 at 06:30 AM PDT by Mike Attebery

Because simply using LEDs does not an LED TV make, the UK’s Advertising Standards Authority recently ruled that Samsung must correct their ads.

The advertising campaign in question featured wording such as “Samsung LED TV. The next generation of television has arrived.”

The ASA offered some explanation on their position. “We considered that the ad implied the TV displays were comprised totally of LEDs similar to some outdoor displays when that was not the case,” reads the ruling which goes on to state “the ads were ambiguous and did not make clear how the TVs utilised the LED technology, the ads were likely to mislead.”

Samsung argued that LED TV is a commonly used term to refer to LED backlit LCD displays. The ASA took note of this but stated that “the phrase ‘LED TV’ was not adopted consistently throughout the industry.”

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Tags: International, Samsung (all tags)