Universal Launches iPhone Features For Blu-Ray Discs

Posted Tue Jul 21, 2009 at 11:50 AM PDT by Mike Attebery

New feature to debut on 'Fast & Furious' disc July 28th.

It’s one of those things that seems like it should have happened long ago. An inevitable pairing, Universal has announced that it will be releasing a series of iPhone apps to go along with Blu-ray disc releases starting with 'Fast & Furious' on July 28th.

The bonus iPhone feature on 'Fast & Furious' is pretty bare bones, allowing users to interact with the Virtual Car Garage on the disc, and pull up some specs and information about the cars featured, as well as to control a 360 degree view of the cars. Universal’s plans for the future however, are intriguing to say the least.

The initiative to connect to information while the movie is going on has always had the playback issue to face. Do viewers want a movie stopped to see a special feature? If not, what’s the best way to deliver it? Universal sees the iPhone as being the perfect device for this.

Of the pairing, Craig Kornblau, President of Universal Studios Home Entertainment stated, “By harnessing Blu-ray technology and combining it with Apple's highly acclaimed iPod touch and iPhone, we continue to raise the bar in delivering an array of unprecedented, user-friendly home entertainment experiences.”

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Tags: Industry Trends, iPhone, Universal (all tags)