It's not as fully featured as we'd like in terms of video, but everything else is looking incredible.
In addition to new iPods, a new iPhone, and new updates all around, Apple announced a service called iCloud. It's designed to make things easier on anyone who uses Apple products, especially those with photos or music on the mind.
When you take a picture with your iPhone it's put on iCloud and ready to edit on your computer. Buy music on iTunes and you can play it back on any device you have. Documents, emails, calendars - pretty much everything you want gets sent to the cloud for access from any compatible device.
And then come movies and TV shows. You can re-download purchases from any device registered with iTunes, but that's about it. You can't sync up movies that you've put on your phone and nothing happens in the cloud when you buy a show. It's a little disappointing truth be told.
iCloud is free to anyone who owns a current Apple device (iPhone 3GS and onward) and will be available on October 12th.