Warner is the first to tap into the market in China with YOU On Demand.
China is a weird market to enter for any business. With lax enforcement of copyright and piracy laws, China can be a bit of a risky venture, but Warner Bros is going in with a new video on demand service called YOU On Demand.
YOU On Demand will bring the VOD viewing option to millions of households, and Warner estimates that up to three million will have access this summer.
"Our distribution agreement with Warner Bros. marks a historic milestone for our company," says YOU On Demand CEO Shane McMahon - yes wrestling fans, it's that Shane McMahon. "I’m excited for the millions of Chinese consumers that will be able to experience and enjoy the very best content that Hollywood has to offer through the YOU On Demand platform."
Source: Home Media Magazine