Netflix Streams 2 Billion Hours of Content in Fourth Quarter- Beats out FX, MTV, CNN and More in Viewing HoursPosted Fri Jan 6, 2012 at 11:00 AM PST by Dick Ward
Analysts say Netflix viewing habits would make it the 15th largest TV network in the country.
It's comparing apples to oranges of course, but analysts say that the viewing numbers that Netflix brings in are enough to make it the 15th largest TV network in the U.S. With 2 billion viewing hours, it surpasses popular cable channels like FX and MTV while more than doubling the numbers for CNN and The Discovery Channel.
In homes equipped with Netflix, it's the second most watched source, right behind CBS. Perhaps even more interesting is the fact that Netflix subscribers spend a majority of their time watching TV content - around 60 percent.
Analyst Richard Greenfield says that Netflix has been underestimated for quite some time. This 2 billion viewing hours is, as he puts it, "Pretty amazing, given that Netflix is only in 21 million homes (with its streaming service just four years old) compared to the near-complete distribution across multichannel homes of the top cable networks."
Source: Home Media Magazine