Posted Fri Aug 5, 2011 at 07:00 AM PDT by Dick Ward
Subscribers are down again for Comcast, but the company has no plans to try and expand into a different business model.
Comcast hasn't been doing so hot. They're losing subscribers at a significant rate - nearly 250,000 in the last quarter - and their profits are getting lower. There are two big things that Comcast needs to think about at this point. The first is customer retention. The second is alternate income.
One of the more obvious solutions, and one that seems simple enough to jump on, is launching a streaming service for non-subscribers. Something along the lines of Hulu or Netflix. CEO Brian Roberts says that the idea has crossed his desk, but there's not a business model that will allow the company to reap mountains of profits (the kind that can tip over and kill a man!).
He also suggested that trying to bring in new customers with this service isn't something that Comcast is necessarily interested in. "I think it's better when you already have a relationship with the customer to add these services on," he says.
Source: Home Media Magazine
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