Company blames lagging sales. Turns out people don’t want to pay $2,500 for an 11” screen.
“I want this world's first OLED TV to be the symbol of the revival of Sony's technological prowess,” said Sony president Ryoji Chubachi back in 2007. “I want this to be the flag under which we charge forwards to turn the fortunes around.”
Just three years ago Sony was excited about its fancy new technology. Sadly, it turns out that waving the OLED flag hasn’t done much good.
While it appears that sluggish sales and a fairly lacking product were the main reasons behind the halt, Sony puts a bit more of a positive spin on it. They were ahead of their time, they say. OLED is still a few years off; LED backlighting and 3D Televisions are the near future.
Sony didn’t comment on OLED sales, but estimates from DisplaySearch put the number at around 2,000 worldwide.
Spokesman Shigenori Yoshida says that this halt in production is in no way an indicator of Sony’s OLED plans. “We will continue to consider new products and applications,” he said, “including OLED TVs.”