'Angels & Demons' is one of four films that Sony has announced will be hitting retail shelves and On Demand services on the same day.
In an effort to test the waters for new ways to sell films, Sony confirmed that they will be releasing four titles through standard retail channels and On Demand on the same day. The biggest of these films, and expected to be the biggest seller from Sony in the fourth quarter, is 'Angels & Demons' which grossed an impressive $133 million at the box office.
Also seeing these day-and-date style releases are 'The Taking of Pelham 123,' 'The Ugly Truth,' and 'Julie and Julia.' Specific retailers and cable providers that will be participating in the test have not yet been discussed officially. Sony has said that they will be allowing a 48 hour viewing window, rather than the standard 24 hours.
Interestingly, Warner Home Video will be taking the opposite approach. While they have historically debuted DVDs and VODs simultaneously, Warner will be pushing back the On Demand release dates of both 'Harry Potter and the Half Blood Prince' and 'The Hangover.'
Source: Video Business